Wednesday, September 24, 2008

living room

According to this article, Goffman indicated that there are two kinds of fronts, one is that already established and the other one should be selected from several well-established choices by performers. It also means, we shall maintain an idealized impression. Then the question comes, “How to choose a proper one from them?” “To accentuate certain facts and conceal others” is the answer from Goffman. As a graphic designer, I always taught by my teacher to “Listen to the client” while “Keep your own standpoint.” The former one is the thing what you shall accentuate when performing as a designer and turns them out in works, such as hot topics, popular color which has already be asserted as the “avant-garde color”, the formulaic fonts. The most important rule is to obey the routine under the client’s fostered impression. Meanwhile, I also have to adjust my works considering the difference positions of clients and audiences.
I found the extent of how far you can keep your own standpoint, is strongly connected with the social occupation you attained. The social has a rigid stratification and inequality, and for different levels of position, the reality you’d like to represent is different. Thus, I think my works are more like “living room”

No comments: