According to this article, Goffman indicated that there are two kinds of fronts, one is that already established and the other one should be selected from several well-established choices by performers. It also means, we shall maintain an idealized impression. Then the question comes, “How to choose a proper one from them?” “To accentuate certain facts and conceal others” is the answer from Goffman. As a graphic designer, I always taught by my teacher to “Listen to the client” while “Keep your own standpoint.” The former one is the thing what you shall accentuate when performing as a designer and turns them out in works, such as hot topics, popular color which has already be asserted as the “avant-garde color”, the formulaic fonts. The most important rule is to obey the routine under the client’s fostered impression. Meanwhile, I also have to adjust my works considering the difference positions of clients and audiences.
I found the extent of how far you can keep your own standpoint, is strongly connected with the social occupation you attained. The social has a rigid stratification and inequality, and for different levels of position, the reality you’d like to represent is different. Thus, I think my works are more like “living room”
Wednesday, September 24, 2008
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